Did you know that 72% of marketers use content marketing to increase visibility and revenue?

Consumers use search engines to find answers to their questions and compare products. They seek out reviews and check what people say on social media. 

Content marketing is a necessary addition to your marketing strategy. However, which types of content marketing should you utilize? 

We’ll explore several types of content marketing so you can make the best decision for your business.

Email Marketing

Email marketing delivers a stronger ROI than most other types of content. Email lists give you control over communication. You’re no longer reliant on an algorithm to engage with your audience.

While email marketing is a useful asset, you’ll need a way to get people on your email list. An email marketing strategy with zero subscribers won’t do you any good. You’ll have to use other strategies to build your list first.

A lack of subscribers isn’t the only reason for ineffective email marketing. This article reveals several reasons why your email marketing may fall flat. 

Avoiding those mistakes will help increase your engagement rates and translate into sales. 

Social Media Marketing

Over a billion people use social media to talk with friends and follow brands. Social networks come with discoverability features that help you gain traction. 

People can find your account by searching hashtags and keywords. Social media also helps you engage with customers. It serves as another point of contact and a way to build trust.

Social media marketing best serves as a source of indirect sales. You can use these platforms to promote a free opt-in to grow your email list. Most of the selling takes place in the newsletter.

Search Engine Optimization

Many people use search engines to find what they need. Optimizing your content for SEO helps you rank ahead of competitors. Favorable rankings increase the chances of people stumbling across your content.

Search engine users have specific intents, and this knowledge can help you increase revenue. Some people use search engines to compare products and make a purchase.

Ranking for these phrases puts you in front of warm prospects. They want information about the types of services you provide. 

Businesses applying SEO will produce numerous blog posts with their visitors in mind. More content helps businesses cover more keywords. 

Content creation isn’t the only way to increase rankings. You can also build up backlinks by writing guest posts and reaching out to website owners. 

SEO starts slow but can provide a steady stream of long-term traffic. Search engines act as your 24/7 salesperson, continuing to provide a steady stream of leads.

Use Multiple Types of Content Marketing

The best strategies apply several types of content marketing. Pursuing too many choices leads to overwhelm. However, you’ll miss opportunities by limiting your resources.

Every business should prioritize the email list. An algorithm can change any day, but email communication is forever. Use the other content marketing mediums to grow your email list.

Want to learn more about content marketing? Continue reading this blog for additional insights and resources.