Building a website can get expensive. At the bare minimum, you can expect to pay at least $1,000 for a custom-built website.

But that upfront cost isn’t the only expense you’ll need to consider — you’ll also need to plan for regular upkeep.

Though the extra expenses can seem like a nuisance, they’ll ultimately benefit your business.

Don’t believe us?

Here are five ways your business can benefit from website maintenance.

1. Improved Security

Data breaches can tank even the most successful business. All it takes is one leak for customers to lose faith in a brand and jump ship to a competitor.

Keeping your data and the data of your customers safe should be a priority.

One great way to ensure you’re complying with best security practices is by regularly updating your website.

This includes sites that use a CRM like WordPress or Drupal. While you’re updating your website, you can update your plugins, as well.

Research shows that most WordPress hacks occurred due to outdated plugins.

Establishing a website maintenance plan will ensure your website is safe and secure.

2. Lower Cost

A website is a lot like a car. To function at its optimal level, regular upkeep is necessary.

Failing to keep up with regular maintenance now will cost you more in the future.

Imagine what would happen if you skipped oil changes in your car or never changed the tires. Regular maintenance costs less than a full-on website rebuild, so spend a little now to save a lot in the future.

If you’re still not sure it can save you money in the long run, you can learn more by reading these great tips.

3. Website Maintenance Is a Great Chance to Relaunch Your Brand

Every business needs branding to set it apart from the competition and establish its voice.

Of course, your branding will change over time.

If you’re considering a branding redirect, website maintenance, or even a full-on relaunch, is a great way to introduce your audience to your revitalized brand with a new design. You can even add some high-quality photos for visual flair.

A new design can better reflect your logo, ideals, and core values, so don’t be afraid to refresh your website when things get stale.

4. Revitalize Your SEO Strategy

Your website’s functionality and design have a major impact on where your site ranks.

If you’re starting to slip in the search results, web maintenance can help you get things back on track.

A web maintenance plan can include adding features like URL structuring, site mapping, and content revitalization.

5. Improve Your User Experience

At the end of the day, great web design should focus on providing your user with the best possible browsing experience.

Now is your chance to put customers first.

Incorporate popular feedback and add quality of life features to make your audience’s browsing experience better. Focus on areas like navigation, as well as removing outdated pages or business info.

The Importance of Website Maintenance for Your Business

Paying for regular website maintenance may seem like little more than an extra expense. But it’s actually a great opportunity to better serve your own brand and customer base.

Be sure to check out our guide to 2019’s biggest web trends, so you can stay ahead of the curve.