You might think roofing has nothing to do with a website. It’s a roof. If people need it repaired they’ll come to you regardless, right?
Not quite.
Today’s world is filled with competition. And your customers won’t be able to find you through in the crowd sometimes — even if your business provides top quality service.
So how do you increase your chances of being discovered by your ideal customer for their roofing needs?
The short answer: good website design.
Keep reading the guidelines below for more tips on how you can be sure your roofing website design will make sure your business isn’t leaving money on the table.
The last thing you want to do when you first land on a website is click through hundreds of pages just to find the one piece of information that you need. You should be assuming the same about your customers. Make sure all of your important information is organized well in tabs and your front page states what your company does clearly and concisely.
Here are some basic tabs to include to improve your website navigation.
This might sound like tech jargon but it simply means that the design for your website should respond well to everyone’s device. For instance, there should be no difference if someone finds your roofing website on their computer then checks it later on their phone.
The layout should still be easy to navigate and visually appealing on the mobile device. This is important because 52.4% of internet traffic is traced back to mobile devices. Studies also show that more than half of those mobile users who will visit your site will leave if the site doesn’t load within 3 seconds. Be sure your website functions properly for every audience (PC and mobile users) otherwise you may lose a potential customer.
SEO, or search engine optimization, is what helps customers find you via Google. There are many ways you can incorporate techniques for SEO to work in your favor. For instance, research keywords and adding appropriate meta tags to your pages will give your roofing website design a boost to increase the number of people who see your company. Don’t worry if you don’t get the hang of it right away. There are plenty of plugins that assist with search engine optimization.
Sometimes links break or information becomes expired. These are definitely not issues that you want your customers to see when visiting your roofing website. You should perform regular check-ins and diagnoses for your online storefront.
Missing out on this step could cause you to lose money due a check-out page not functioning correctly or a customer calling an outdated phone number. These seemingly small things may be minuscule to fix but they can cause a great amount of trouble if left unattended for too long.
This is a lot of information to digest if you’re unsure of where to even begin. The good part is you don’t have to do it alone. Don’t hesitate to reach out to tech experts if you’d like more assistance with your roofing website design.
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